Introduction
Clean Up Drive At Puri Beach Puri is famous all over the world for the Jagannath Temple and its history with the state of Kalinga. Thousands of tourists arrive every year at Puri to attend the world famous Ratha Yatra and thousands more come for the beach. However, Puri beach is a shadow of itself. The tsunami a few years ago eroded quite a bit of the sand and it is still recovering from the recent cyclone. People can’t do much for these as only time would heal the lands but there are other things which are quite attainable. So a cleanliness drive was conducted at the beach by over 10,000 social activists under the banner of ‘Mo Beach’ Initiative. This would serve as a community building project as well as a beautifying project to keep attracting tourists.
People from all walks of life joined hands and participated in this cleanliness drive, including Forest and Environment Minister Bikram Keshari Arukh, Bollywood actor Vidyut Jamawal and writer Nandita Das. The Mo Beach initiative was also assisting in cleaning up beaches all along the coastline of the Puri district.
You can read our another post on Forest Fire in Odisha: A Devastating Threat to Biodiversity and Ecosystems
The Mo Beach Initiative, modelled after the Mo Bus and Mo Cycle programmes, was launched in June this year by the Puri district administration following the Blue Flag certification of Puri beach.
The Blue Flag project is a Government of India initiative launched in 2017 to develop 13 beaches in the country. Renown sand artist Sudarshan Patnaik has been appointed as the brand ambassador of the cleanup campaign Clean Up Drive At Puri Beach .
It was just last year when Sudarshan Patnaik Clean Up Drive At Puri Beach launched a dharna at Puri beach to protest the lack of action by the government to keep the beach clean. Hopefully, with this programme, people will come forward and join us to keep our beaches clean. These beaches are a part of our heritage and it is our duty to present our best to anyone who comes to visit us. Thank you.
Join us in a remarkable initiative to preserve and restore the pristine beauty of Puri Beach in Odisha! The Clean Up Drive at Puri Beach is a collective effort to remove litter, promote environmental awareness, and contribute to a cleaner and healthier beach ecosystem.
Located on the eastern coast of Odisha, Puri Beach is renowned for its golden sands, lively atmosphere, and breathtaking sunrises. However, with increasing footfall, the beach faces the challenge of accumulating waste, endangering its natural splendor and marine life.
By participating in this meaningful endeavor, you will be part of a dedicated group determined to make a positive impact. Armed with gloves, bags, and determination, we’ll comb through the shoreline, picking up trash, and disposing of it responsibly.
Beyond the immediate visual aspect, these clean-up drives at Puri Beach have far-reaching ecological effects. By clearing away trash and preventing it from entering the ocean, the initiative helps safeguard marine life and prevent the harmful consequences of plastic pollution. It also promotes the preservation of the beach’s delicate ecosystem and encourages a more sustainable approach to tourism.
Conclusion
Not only will you contribute to the immediate improvement of Puri Beach, but you’ll also inspire others to be mindful of the environment. By spreading awareness about the importance of waste management and creating a cleaner beach, we can protect our oceans and marine ecosystems for generations to come.
Furthermore, these clean-up drives serve as educational platforms, raising awareness about the importance of waste management, recycling, and responsible tourism practices. They inspire individuals to reconsider their environmental footprint and empower them to make conscious choices to protect natural resources for future generations.
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